2022 Catalog Cover - KING TONY Tools
When I was brainstorming for this cover, I kept pondering on how to make the brand 'reach beyond itself.' Originally, the brand image was all about the 'use of tools,' but I felt that while using tools, we should also prioritize their quality.
As the Chinese proverb goes, 'To do a good job, one must first sharpen one's tools.' highlighting the importance of quality tools in achieving excellence. With this spirit in mind, I let my imagination wander into outer space, where tools float amidst the vastness of the cosmos, representing the concept of these products surpassing earthly imagination.
As the Chinese proverb goes, 'To do a good job, one must first sharpen one's tools.' highlighting the importance of quality tools in achieving excellence. With this spirit in mind, I let my imagination wander into outer space, where tools float amidst the vastness of the cosmos, representing the concept of these products surpassing earthly imagination.
This is why I named this concept proposal 'Drifting Project'.😂
當時在構思這個封面時，我一直在思考如何讓品牌「超越自己」，因為原本的品牌形象都是放在「使用工具」的角度，不過我認為在「使用工具」的同時也應該重視工具的品質。
中國俗諺說「工欲善其事，必先利其器。」這樣的精神對品牌方更顯得合理。於是我將歪腦筋動到外太空去，讓工具飄向浩瀚無垠的太空來表現這些產品超越了地球人想像的概念。
中國俗諺說「工欲善其事，必先利其器。」這樣的精神對品牌方更顯得合理。於是我將歪腦筋動到外太空去，讓工具飄向浩瀚無垠的太空來表現這些產品超越了地球人想像的概念。
這就是我將這次的概念提案取名為「漂流計畫」的原因。😂
